CONSUMPTION MAKES THE WORLD GO FORWARD (plus The Instagram bonus)

Versace Decoration- old bday present

I'm engaged in preparing the projects whose details I'll be able to reveal at the beggining on February. Now, being torn between Christmas fever, own duties and many ideas for the future which are born in my head every day, I reminded myself a piece written by myself some time ago. Also I'm uploading Instagram pictures to keep you and my blog up to date ;).

My lovely dogs- Pysia and Japa

I love when food looks good

I like this mood.

My favourite sweater.

During one of the lectures at Polimoda I heard that after a terrorist attack on World Trade Centre most women spent money given from Insurance companies on clothing. I was shocked for  a moment and a bit disgusted but I realized quickly that during hard times, we need a boost of energy and happiness. But I was wondering: even if we loose a family? The answer (un)fortunately comes straight forward: yes. Those women were simply shopping because it was giving them an opportunity to forget for a minute about their problems. What is interesting to observe here is a fact that it didn’t depend neither on the amount of money they got nor their social status. We have similar needs: no matter where we live or where we work- we want to feel happy, fulfilled and admired.

Consumption makes the world go forward because it quenches our thirst for being recognized in a specific environment. It is usually assumed silly that we buy things from designers who sell their items for ridiculously high prices, but now we don’t care only about the product. We care about the company’s approach to selling its stuff.

Let me give an example. You can buy Louis Vuitton bag online but it’s not the same as if you walk into LV store in Champs- Elysees or Bond Street. You can feel there that you belong to Louis Vuitton world. You are gasping your LV paper bag with your purchase and you can feel jealous faces staring at you. In the 21^st century when it is hard to be seen in the crowd, it is exactly what we pay for.

Buying for a sake of buying promotes feeling of delight and remorse. Usually in this order. I know this very well but each time I see something pretty (like McQueen’s ring on Net-a-Porter today!), I forget…  

All in all, I think that marketing seen for example in advertisements makes our world more beautiful. I don’t care that they manipulate me, I subconsciously know this but sometimes I just want to enjoy what I see and forget about people who want to use it. Selling stuff is an art today and if you ask me if I would like to have a bloody BlackBerry case (or whatever stupid and useless) designed by Karl Lagerfeld, the first answer that springs to my mind is: yes, I would really like to! Second example: LV honey... Cool? Yes. Necessary? No. Do people buy this? Yes.